With the hiring industry becoming increasingly competitive, it is essential to stay on top when it comes to your hiring techniques. Whether this involves using new methods, criteria, or even incorporating different platforms into your recruitment plan. One such platform that has a lot of untapped potential when it comes to recruitment, hiring, and even marketing as a whole for businesses is Craigslist.
Starting as an email distribution service, Craigslist is now present across the globe and is often within the top 100 sites in the world. With so much traffic and a clear classifieds platform, incorporating Craigslist into your marketing plan can make a huge difference in your ability to reach an audience. That being said, there are some important things to consider when posting on Craigslist. For example, things like the time and day to post can make a large impact on how successful your posts are.
Importance Of Timing Your Posts
According to statistics from Semrush, Craigslist has had a whopping 210 million visits in October 2020 alone! With so much traffic, many people believe you can post at any time and will get loads of views on your post. While this may be true, getting views might not cut it if you are a recruiter or marketer. For example, if you post a job posting for an IT role and 1 million lawyers, doctors, and other professionals see the post, you probably won’t get many conversions.
Due to this, it is important to time your posts to ensure that they align with the most people who are within your target audience. This means finding the day and time wherein your target group is the most active on Craigslist to ensure the most percentage of them see your post. But, what exactly is this “best” time and day?
The Best Times
While there is no single time that can encompass every type of Craigslist user, some have more traffic than others. Specifically, depending on the type of audience you are looking for, this can change. For example, if you are looking to sell a product or service, it is advisable to make posts during the evening when people have free time to check ads and posts.
On the other hand, the best time for a job or hiring-related posts would be closer to lunch or in the morning. At these times, employees are able to scroll through job listings and are more likely to look at such posts.
The Best Days
When it comes to the best day, things get a bit easier. This is because you can broadly divide posts into two sets based on the audience.
For marketing posts which can be anything from promoting your service or selling your products, the best day is Saturday. This allows your post to stay on top throughout the weekend which is sure to get the most views from people interested in weekend shopping.
Unlike most posts on Craigslist, hiring is a bit different. This is because job seekers are more likely to be scrolling for jobs on the site in the early hours of weekdays. So, for a hiring post, Monday through Thursday tend to be good days with the earlier the better.
Using these tips to find the right time and day can help you get the most return out of each post you make on Craigslist. This is especially fruitful if you want to use the platform for high-volume talent acquisition as each conversion can make a difference. That being said, if you want to ensure that you are using the best posting techniques for your hiring, we at Dstribute can help out. With our dedicated High Volume Craigslist Job Posting service, we can automate your posting process. So, you can focus on core business processes while our team and automation manage your high-quality hiring posts.