When it comes to hiring through Craigslist, visual elements like photos and videos play a critical role in boosting the visibility of your job posts. As per reports by Statista, a whopping 3.5 billion internet users will consume video content by the end of 2023!
A lot of people have already started including pictures in their job posts. However, videos remain an excellent option that many people still don’t use. Using videos in your Craigslist job posting not only helps you stand out from the competition but also makes your listing more trustworthy. As a result, top candidates will likely apply for the position, and you will be able to hire the best talent for your company.
Still not sure if you should include a video in your Craigslist post? Well, we have you covered! This blog post will walk you through the top benefits of using video content in your Craigslist job posting. Read on!
Major Benefits of Using Videos in Your Craigslist Job Posts
Before discussing the benefits, it is essential to know that Craigslist has a direct feature through which you can upload videos to your job postings. However, there are still various alternative ways to add videos to your posts.
For example, one of the easiest ways to do so is by uploading your video to a popular video-sharing platform like YouTube. Once you have done that, copy the video’s URL. In your job description, mention that you have an informative video available for the candidates and provide the link. Interested candidates will click on it and will be redirected to the video.
That said, here are the top benefits of using videos in your Craigslist job listings.
1. Videos Help You Showcase Your Workplace in All its Glory
No matter how much you write about your workplace, company culture, and team in the job description, a video will always do a better job of showing all this. It will enable you to reveal your incredible office, introduce the team members, and highlight the vibrant and friendly atmosphere of the company. This goes a long way in attracting top candidates who resonate with your values.
2. They Help You Build a Personal Connection
Potential candidates always seek companies and employers they can trust and resonate with. They don’t want to talk to a faceless entity. So, when you use a well-crafted video in your Craigslist job posts, it helps you build personal connections and convey your enthusiasm and authenticity in a way text alone cannot.
3. Videos Help You Share the Success Stories and Positive Reviews of Your Current Employees
By using videos in your Craigslist job postings, you can easily share testimonials and success stories from your current employees. You can encourage them to talk about their positive experiences, accomplishments, and growth while working in your organization. Genuine testimonials often act as solid social proof that can be highly influential in attracting the best candidates.
From helping you build a personal connection to enabling you to share employee testimonials, videos bring a lot of amazing benefits to the table.
So, while Craigslist doesn’t allow direct video uploads, don’t let this discourage you from harnessing the power of video content to boost your job posts. Shoot an excellent video today, add its URL to your Craigslist job listings, and enjoy all its advantages!