Clear and Concise Job Titles

Use clear and concise job titles that job seekers recognize immediately. Choose “Customer Service Representative” over “Customer Success Hero.” People know what a representative does, but being a hero may not appeal to everyone. Skip the insider lingo and keep it simple.

Detailed job descriptions are crucial. Break responsibilities, qualifications, and perks into bite-sized bullets for readability, especially for skimming on phones. Avoid lengthy descriptions about company history; focus on the specific job details.

Detailed Job Descriptions

  • Responsibilities:
    • Clearly outline daily tasks, e.g., “manage customer support inquiries.”
    • List key projects or goals, like “coordinate monthly marketing campaigns.”
    • Highlight essential duties, from overseeing a team to managing budgets.
  • Qualifications:
    • Separate must-haves from nice-to-haves, e.g., “B.A. in Marketing” vs. “familiar with Adobe Suite.”
    • Include relevant experience levels, such as “3-5 years in sales.”
    • Mention required certifications or skills, like “CPR certified” or “proficient in SQL.”
  • Company Perks & Culture:
    • List unique benefits, e.g., a popcorn machine or remote work days.
    • Highlight career development opportunities, such as funded courses or mentorship programs.
    • Showcase your mission and values, like “Committed to sustainable practices.”
    • Mention any awards or industry accolades.

This detailed yet digestible approach provides a window into why your company is an awesome place to build a career.

Relevant Keywords

Incorporate relevant keywords that potential applicants may search for, like “remote customer support,” “full-stack developer,” or “entry-level marketing.” This increases the chances of your post appearing in search results.

Use varied terminology related to the role, such as “programmer,” “engineer,” and “coder” for “software developer.” Highlight specific software, tools, or methodologies that are industry-standard or popular, like “Agile” or “Scrum” for project managers.

Don’t overlook location-based keywords either. If the job is in New York, include “NYC” or neighborhoods like “Brooklyn.” For remote work, use terms like “remote,” “telecommute,” and “work from home.”

Strategically weaving in these relevant keywords makes your job post more discoverable, attracting candidates who actively search for positions matching their skills and preferences.

Compensation Transparency

Including salary information fosters trust and captures attention in today’s job market. When candidates see a clear pay range, they know what to expect without second-guessing their decision to apply.

Listing the pay range within your job posting sets expectations and saves time. If your range is competitive, the right candidates will apply. If not, you won’t waste time sifting through applicants who expect substantially higher compensation.

Transparency in compensation minimizes mismatched expectations during interviews and negotiations, showing respect for the candidate’s time. If offering bonuses, tips, or commissions, make these clear too for a full picture.

Being upfront about what you’re offering attracts the right talent and fosters a culture of openness and honesty from the very first interaction. “Transparency, honesty, kindness, good stewardship, even humor, work in businesses at all times.” 1 Remember, it’s not just about filling a position; it’s about creating a transparent and trustworthy workplace from day one.

  1. Johnson HT. Nothing Better Than a Compliment. New York Times. December 4, 2005.