Case Study
How Staffing Management Group Transformed Job Distribution and ROI Tracking with dstribute.io
Executive Summary
As a national staffing leader with an extensive operational footprint, SMG needed more than just visibility—they required control. With over 22 physical offices and job requisitions spanning more than 40 states, the firm faced rising challenges in tracking ad spend, scaling candidate attraction, and maintaining centralized insight into job application data.
SMG partnered with dstribute.io to solve these issues, leveraging a seamless Bullhorn One integration to automate job distribution, improve market reach, and establish a single source of truth for job applications and performance metrics.
“Running a 22-office staffing operation with openings in 40+ states, tracking ad spend was a challenge until we partnered with dstribute.io.
Now, it’s clear which job boards deliver candidates for assignments. Seamlessly integrated with Bullhorn One, we reach candidates faster and maintain a central source of truth for applications. The simple reporting tools make ROI measurement effortless. I highly recommend dstribute.io to staffing firms seeking a competitive edge in job distribution and candidate attraction.”
— Matt Kolinski, CEO & Founder, Staffing Management Group
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Client Staffing Management Group
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Industry Staffing and Workforce Solutions
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Offices 22 U.S. Locations
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REACH Open positions in 40+ States
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ATS/CRM Bullhorn One
The Challenge
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Ad Spend Visibility Marketing dollars were scattered across dozens of job boards with limited clarity on what sources were actually delivering ROI. Their team struggled to identify which boards drove quality applicants and placements, limiting the ability to optimize budgets.
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Manual Distribution Bottlenecks Job distribution required repetitive, manual effort. Teams were wasting hours copying job descriptions and reposting openings across individual boards—time that could have been spent engaging candidates.
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Disjointed Application Data Application data was fragmented across external job boards and lacked a central repository. Tracking the candidate journey and measuring source-to-placement performance was nearly impossible.
The Solution: dstribute.io + Bullhorn One Integration
To address these challenges, SMG implemented dstribute.io, a job distribution platform purpose-built for staffing agencies, fully integrated into their Bullhorn One ecosystem.
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Seamless Integration with Bullhorn One The integration ensured every published job flowed directly from Bullhorn One into dstribute.ios network of job boards—no additional user logins, no duplication of work. Job updates and closures sync automatically, reducing administrative overhead.
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Expanded Job Distribution Network Using dstribute.ios centralized interface, SMG tapped into a curated ecosystem of premium job boards, aggregators, and local sites—including Craigslist Jobs & Gigs, ZipRecruiter, and Google for Jobs. This significantly expanded their market visibility without increasing workload.
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Real Time Source Tracking & ROI Reporting dstribute.ios reporting dashboard provided clear attribution from job board to application to placement. SMG could now pinpoint which channels delivered hires, cut waste, and double down on sources producing real results.
Key Results
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80% Reduction in Manual Posting Time By automating the distribution process, SMG’s recruiters regained hours each week, allowing them to focus on sourcing and placements.
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Increased Candidate Reach by 3X SMG’s jobs were syndicated across more boards and localized more effectively. As a result, application volume increased significantly, particularly in hard-to-fill regions.
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Data-Driven Ad Spend Optimization With visibility into source-level performance, SMG reallocated budget to top-performing boards, reducing costper-placement by up to 25% in targeted markets.
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Improved Applicant Conversion Rates The Bullhorn-integrated apply experience reduced drop-off rates. Candidates applying from external boards were funneled directly into Bullhorn without manual data entry or broken links.
Key Wins for Cornerstone Gigs
| Feature | Value Delivered |
| Bullhorn One Integration | Streamlined recruiter workflows |
| Source-Level Attribution | Clear ROI tracking and budget control |
| Automated Distribution | Time savings and operational efficiency |
| Multi-Board Syndication | Broader reach without extra effort |
| Support & Onboarding | Fast, guided implementation with expert support |
Testimonial: In Their Words
“We were operating blind when it came to ad spend and performance. dstribute.io gave us the clarity, automation, and data to transform the way we attract talent. It’s a no-brainer for firms serious about recruitment efficiency.”
— Matt Kolinski, CEO & Founder.
Conclusion
With dstribute.io, Staffing Management Group modernized their job marketing strategy, eliminated inefficiencies, and unlocked complete visibility into recruitment ROI—all while empowering recruiters to focus on what matters most: placing top talent.
This partnership highlights the importance of investing in scalable, integrated job distribution solutions to meet the evolving needs of national staffing operations.
Explore How dstribute.io Can Elevate Your Staffing Strategy
If you’re running a multi-office staffing firm and looking for a competitive edge in job distribution, applicant tracking, and ROI measurement, let’s talk.
Visit dstribute.io to learn more or schedule a demo to see how it works.
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