Is your careers site about to become invisible to job seekers? Because that’s precisely what Google’s September INP update might do if you’re not prepared. When Google shifts to Interaction to Next Paint (INP) as its core web vital next month, slow career pages won’t just frustrate candidates—they’ll disappear from search results. We’ve seen companies […]
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DEI‑Focused Distribution: Integrating Diversity Boards with One Toggle
Ever been in that meeting where everyone nods along to “diversity initiatives” but the actual content distribution still feels like it’s coming from the same old playbook? Yeah, thought so. The gap between what companies say about diversity and what their content shows is still a Grand Canyon-sized problem. DEI-focused Distribution isn’t just a nice-to-have […]
ATS Data Hygiene Week: Quick Wins to Clean Fields That Block Distribution
Ever wonder why some of your job postings get crickets while others attract rockstar candidates? Spoiler: it might be your ATS data hygiene (or lack thereof). Dirty data is the silent killer of recruitment efforts. Incomplete fields, outdated records, and inconsistent formatting aren’t just annoying—they’re actively blocking your job distribution and tanking your candidate experience. […]
Voice Search Optimization for Jobs: Preparing Listings for Siri, Alexa & Google
“Hey Siri, find me a job as a marketing manager.” If that sentence made you panic a little, you’re not alone. While 41% of adults now use voice search daily, most recruiters haven’t optimized their job listings for voice search. The voice search revolution isn’t coming—it’s already here. And it’s changing how candidates find your […]
OFCCP Budget Cuts Loom: How to Stay Audit‑Ready if the Agency Disappears
Imagine walking into work tomorrow and finding out the agency that enforces your federal contractor compliance obligations might vanish. Terrifying, right? That’s exactly what’s happening with the OFCCP as budget cuts threaten its very existence. Federal contractors nationwide are scrambling to understand what OFCCP enforcement might look like in this new reality. Here’s the truth: […]
One‑Click Apply vs “Easy Apply”: Which Drives Better Quality in 2025?
Ask any recruiter about the worst part of their job, and 93% will tell you the same thing: unqualified applicants flooding their inbox. Here’s the brutal truth: that “Easy Apply” button you’ve been clicking might be sabotaging your hiring process. In 2025, the battle between one-click apply options and more traditional application methods has reached […]
Craigslist Posting Fees Just Changed—Here’s How to Optimize ROI
Heard the news? Craigslist just flipped the script on their posting fees, and your marketing budget might be feeling the pinch. Whether you’re a property manager trying to fill vacancies or a recruiter hunting for talent, those $5, $10, and $35 fees add up fast when you’re posting in volume. Let’s be real—you can’t just […]
Third‑Party Cookie Sunset: Building First‑Party Audiences for Job‑Ad Retargeting
Remember the panic when Chrome announced the cookie apocalypse? Recruitment marketers everywhere scrambled like ants at a picnic that just got rained on. But here’s the thing – third-party cookie deprecation isn’t the end of your recruitment advertising strategy. It’s just the beginning of something better. The most innovative talent acquisition teams are already pivoting […]
AI Bias Audits on the Fly: Real‑Time Fairness Checks for Job Ads
Ever sent out a job ad, confident it would attract diverse candidates, only to realize too late it was accidentally coded with bias? (Trust me, it happens more than we talk about.) Here’s the deal: real-time AI bias audits are changing the recruiting game, giving you instant feedback on whether your job descriptions might be […]
Google Jobs Shake‑Up 2025: Navigating the New Indexing API Restrictions
Feeling blindsided by Google’s job indexing bombshell? You’re not alone. Thousands of job boards and recruitment platforms are scrambling after Google’s announcement that they’re restricting access to their Jobs API starting January 2025. Here’s the deal: if you’re running job listings and counting on Google Jobs traffic, your world is about to change dramatically. The […]